Bud Light Unveils New “Dogsbreath” and “Soft Chewy Squirrel” Flavors

Posted on July 24, 2013

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St. Louis, MO

bud_lightAnheuser-Busch senior director of brand strategy Riley Berringhauer today announced the release of two new flavors in the Bud Light product channel.

“We’re extremely fortunate to be able to offer Bud Light drinkers two great, new ways to drink Bud Light: Bud Light Dogsbreath and Bud Light Soft Chewy Squirrel. I may be biased, but I have to say — there’s never been a better time to be a Bud Light drinker,” Berringhauer said, excitedly.

Nearly three weeks in the making, Bud Light Dogsbreath and Soft Chewy Squirrel are the first products to roll out of Anheuser’s new RealFlavors ® division, an innovative approach to product flavoring that eschews cost-intensive synthesis methods in favor of inexpensive “direct contact” flavoring.

Bud Light’s brew master, a seven year-old lab-Shepard mix named “Hammer Time,” had not returned calls for comment as of this writing.

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